Initially the concept of buying chocolate online was slow to take off in Australia. With the supermarkets monopolizing the domestic market and an overall attitude of reticence prevailing, thanks in large part to sensationalist scaremongering from certain sections of the media onto an unknowledgeable public, many people didn’t really see the benefit of purchasing chocolates over the internet. Especially when many of them believed reports that their purchases more than likely wouldn’t be delivered, and if they did it they would be half eaten or even melted!
But over time, as consumer confidence has grown, more people have increasingly began to buy chocolates, lollies and confectionery online. There are several reasons for doing so, the most popular of which includes buying a birthday, Mother’s, Father’s or Christmas gift, especially if the person lives a fair distance away from you, and also for buying as part of a lolly buffet or bombonieres at your wedding. Online shoppers are also prone to purchasing their favourite chocolates, lollies and confectionery in bulk formats that are not easy to find elsewhere.
According to IBIS World Australians spend more than $4 billion on chocolate ever year. As more and more Aussies are choosing to buy their chocolate online, and with online confectionery retailers like Moo-Lolly-Bar offering them a choice of products like American Chocolates, Jelly Bellys, Pop-Tarts, Ritter Sport and Lindt – which they previously have not been able to get – that figure is expected to burst through the $5 billion barrier well before the end of the decade.